Capabilities
Services designed to help your brand convert leads.
Lead Capture & Nurture
Once someone raises their hand, you need infrastructure to capture their information and stay in front of them until they're ready to buy. That means lead magnets, opt-in pages, email sequences, SMS drips, and CRM segmentation working together.
Lead magnet design and delivery
Opt-in pages and landing pages
Email welcome and nurture sequences
SMS capture and drip campaigns
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Conversion Infrastructure
Your offer architecture, sales pages, application flows, and checkout experience all have to work as a system, not a collection of separate pieces. This is where browsers become buyers.
Offer architecture
Urgency and scarcity mechanics
Sales page or booking funnel
Application flow
Checkout and payment processing
Objection-handling content
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Automation & Tech Stack
Your tech stack should handle the repetitive touchpoints so your team stays focused on high-value work. Email platforms, CRMs, SMS tools, booking systems, and payment processors are the infrastructure that makes the system run without you.
Email platform Integration
SMS and DM automation
Webinar or live event platform (when applicable)
CRM or pipeline tool
Booking and scheduling software
Analytics and tracking tools
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Your First Marketing Hire
This person needs to be a generalist who can move across content, email, CRM management, funnel maintenance, and basic reporting without dropping the ball in any one area. You're not hiring a specialist yet; you're hiring someone who can own the rhythm of the entire system you built.
Role Definition and Job Description
Hiring Criteria and Screening Process
System Documentation and SOPs
Onboarding Plan and Training Roadmap
Tool Access and Stack Walkthrough
Performance Metrics
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Our Portfolio
Explore the projects where we played, experimented, and built something amazing.
Lead Generation
Lead Capture
Conversion Infrastructure
Automation & Tech Stack
The Pinky Effect - People First. Real Access.
The Challenge
Pinky Cole had one of the most engaged audiences in Black entrepreneurship, built across Instagram, LinkedIn, email, and SMS, but no infrastructure to convert it. Her personal brand, designed to funnel founders into her entrepreneurship community, had massive reach and zero system. No qualification layer. No post-event sequence. No routing logic. The goal was to turn a single co-hosted webinar into a high-performing conversion engine that didn't just collect registrants. It identified, sorted, and activated the right founders at the right moment.
What We Did
1. LinkedIn as the Primary Acquisition Channel: We identified LinkedIn as the highest-intent platform in Pinky's ecosystem and deployed a contractor-managed content cadence engineered to drive RSVPs, not just awareness. Vulnerability-driven, long-form storytelling from Pinky's personal brand built credibility and emotional resonance in the weeks before the event, generating 2,081+ engagements across two posts and converting passive followers into registered founders.
2. Keyword Automation for Frictionless Registration: We deployed ManyChat keyword flows across Pinky's Instagram so any comment or DM with a trigger word instantly routed the user into the registration funnel. This eliminated the friction of "link in bio" and captured leads at peak intent, inside the conversation, before momentum dropped.
3. SMS Campaign for Show-Up Rate Optimization: We executed a direct SMS broadcast campaign targeting warm contacts with event reminders, urgency nudges, and day-of confirmation messages. SMS outperformed email open rates and served as the critical driver of the 44% live show-up rate.
4. Qualification and Routing Forms to Sort the Pipeline: After registration, every founder moved through a qualification form identifying their stage (running, scaling, or preparing to sell), their revenue range, and their offer readiness. This transformed a raw list of 1,003 registrants into a tiered pipeline, with hot leads surfaced immediately for follow-up.
5. Six-Email Post-Webinar Sequence with 24-Hour Close: We wrote and deployed a six-email sequence in "The Pinky Effect Team" brand voice, anchored to a $36K value offer and closed with a 24-hour urgency window. Each email served a distinct psychological role: celebrate, educate, address objection, anchor price, close. The sequence averaged a 44.6% open rate across 943 subscribers.
The Impact
Simply Built gave Pinky Cole a clear path from audience to revenue. A full multi-channel conversion engine that qualified founders at every stage, kept them engaged through a structured post-event sequence, and delivered new revenue within 24 hours of the final email close. What started as a one-time webinar became a repeatable co-host framework built to scale.
Client Love
"You have a gift where you know how to gel things together. I find those people to do the things that I cannot do. Sequoia is that person." — Pinky Cole, Founder of Slutty Vegan and The Pinky Effect
The Results
2,513 unique page visits and 1,003 registered founders with a 38% page-to-registration conversion rate.
443 founders attended live (44% show-up rate) with an additional 112 replay views.
97 applications submitted; 17 calls booked directly from the funnel.
Six-email sequence averaged a 44.6% open rate and 3.4% click rate across 943 subscribers, with a peak open rate of 52.5%.
LinkedIn sourced 39% of all registrants, the single highest-performing acquisition channel.
Revenue generated within 24 hours of the final email close.
7 day campaign
Discovery & Research
Website Design
Content Strategy
Lead Capture & Nuture
Conversion Infrastructure
How we revamped two creators digital presence to drive 40% more client engagement
GRX Immersive x King Willonius Client Case Study
The Challenge: Attention Without Architecture
Alton Glass and King Willonius had something most founders would kill for: a real audience. Their work at the intersection of AI and cinematic production was turning heads in the filmmaking world. But attention without a system is just noise.
They came to Simply Built with cultural credibility and creative momentum but no infrastructure to monetize it. No course. No lead capture. No strategy to move their audience from watching to buying. The opportunity was wide open, the window was closing, and every day without a system was revenue left on the table.
The Simply Built Method: We Built the Machine
We started where we always start: with the offer. Then we built everything behind it to make sure when people showed up, they had a clear path to buy.
Offer Creation - Defined and packaged their expertise into a clear, sellable course: Master AI, the New Frontier of Filmmaking. Positioned around King Willonius's cinematic AI methods and Alton's production authority.
Lead Capture System - Built opt-in infrastructure to collect leads from their existing audience. A free lesson giveaway served as the entry point, converting attention into a warm, permission-based list.
Funnel Architecture - Designed a full funnel from first touch to course purchase. Every touchpoint was intentional: lead magnet, nurture sequence, urgency-driven close. No leaks.
Webinar as Conversion Engine - Drove warm leads into a live webinar experience built to convert. The webinar did the heavy selling so Alton and King Willonius could stay in creative authority mode.
Community Build-Out - Launched and grew a Skool community to extend the course experience beyond the sale, deepen student engagement, and create a recurring touchpoint between Alton, King Willonius, and their growing audience.
The Results: From Attention to Revenue
3X increase in list growth rate after implementing the lead capture system and free lesson funnel entry point.
65% webinar show-up rate among registered leads, well above the industry average of 30-40%.
First wave of course purchases came in within 48 hours of the webinar close.
Five-figure course launch revenue generated from an audience that had no purchase path before Simply Built stepped in.
Skool community launched and actively growing, turning one-time course buyers into an ongoing engaged audience and long-term brand asset.
The Takeaway
Alton and King Willonius already had what most founders spend years chasing: a real audience, real credibility, and real cultural relevance in their space. What they needed was the architecture to turn that into a business.
That's exactly what Simply Built does. We don't build hype. We build the system behind it, so when your audience shows up, they have somewhere to go and a reason to stay.
Our Work Process
From idea to impact—our process makes it easy, exciting, and effective!
Our differences
While others copy and paste, we innovate and elevate. Your brand gets the VIP treatment it truly deserves.
Others
Cookie-Cutter Frameworks
Strategy Without Execution
One-Size-Fits-All Offers
Vanity Metrics and Pretty Reports
Disconnected Tools and Platforms
No System, Just Services
Specialists Who Can't See the Full Picture
Set It and Forget It Delivery
No Hire Support
Just Another Project
Simply Built
A Full Revenue System
Strategy and Build, Done Together
Offer Architecture Designed for Your Buyer
Real Data That Drives Real Decisions
A Fully Integrated Tech Stack
Lead Gen to Close
Innovative Tools
Lead Gen to Close
Hire Support
Passion & Care
Client Stories
"
Simply Built is built different, I'm telling you. My company is where it is because of them. We built everything together from the soil up.
Khady Thiam
Founder, TMI Worldwide
"
Simply Built showed up with a 31-page document detailing everything I needed for my Sis, Pause program. I'm talking email hooks, a complete VSL outline, suggested pricing, program duration - all of it.
Kwavi A
Founder, Sis Pause
"
This was not theory or surface level advice. It was real time implementation, system mapping, and honest guidance tailored to my actual business model, audience, and goals. I left knowing exactly what to work on next.
Shanae Murraine
CEO, Mom Making Moves
"
Simply Built reached out and asked how they could help my business. They took a look at my page and pointed out my low reviews, 5 to be exact. Now we're at 50 and holding 5 stars. Call Simply Built. They'll definitely get you on the right track.
Jennifer Rena
CEO, Plush Studios
"
Before working with Simply Built, I had NOTHING set up. No automation, no system, or no way to capture my real customers. Simply Built helped me build a strategy and an email automation system that actually captures every real customer.
Portia Jackson
Founder, Sista Roles, Springrolls
"
Literally in the first 30 minutes I felt like we didn't pay them enough. They are worth every penny. We have over 3k leads that we have done nothing with. Simply Built showed us exactly what to do with them.
Brittanie Brown
Founder, 44th and madison
What exactly is a revenue system?
A revenue system is the complete infrastructure behind how your business attracts, converts, and retains buyers. It covers everything from your lead generation and funnel to your automations, tech stack, content engine, and the people who run it, all built to work together instead of operating as disconnected pieces.
How is this different from hiring a marketing agency?
Most agencies run campaigns. We build systems. The difference is that when we're done, you own a fully operational revenue engine that your team can run, not a dependency on an outside vendor to keep the lights on.
Do I need to already have an offer before we start?
You need to have a general idea of what you sell and who you sell it to, but offer architecture is part of what we build together. If your offers need to be restructured, repositioned, or expanded, that happens in the process.
How long does it take to build a full revenue system?
Every engagement is scoped based on where you're starting from and what needs to be built. Some Builders come in with pieces already in place; others are starting from scratch. Timeline is determined during your assessment call.
Will I be able to manage this without you once it's built?
Yes. That's the entire point. Everything we build is documented, trained on, and handed off so your team or your first hire can run it without needing us in the room. We also support you in bringing on the right person to own it.
What if I already have some of these pieces in place?
We audit what you have before we build anything new. If something is working, we keep it. If something is broken or missing, we fix or fill it. You're not starting over just because you're working with us.
Do you work with businesses at any revenue level?
A founder-led business over $500K in revenue that sells both services and products, needs systems on both the marketing and commerce side, and is building toward an exit or significant scale.
What does the investment look like?
Simply Built offers multiple tiers based on what you need built and where you're starting from. Pricing is discussed after your assessment so we can scope the right level of engagement for your business.
How involved do I need to be in the process?
You'll be most involved at the beginning during the discovery and strategy phase where we need your vision, your voice, and your approval on the direction. Once we move into build, our goal is to keep your time requirement low so you can stay focused on running your business while we construct the system behind it.
2026 Raleway Ventures LLC. Simply Built is a registered DBA of Raleway Ventures LLC.